projects
Things I've built & figured out.
Products, go-to-market plans, and research — across engineering and business. Filter by what you care about.
Live ai · flagship
BEBO the PET
A free AI desktop companion for Windows — Llama 3.3 70B via Groq.
saas · engineering
NexCRM
A multi-tenant CRM SaaS — “28 isolation checks, 28 green.”
Live product · go-to-market
Dabba
A live Splitwise-style tiffin expense tracker — shipped and marketed.
strategy · gtm
BIO-FIT
AI + DNA personalized probiotic — a full ₹16.7 Cr go-to-market plan.
research · analytics
AI & Brand Loyalty
How AI personalization shapes brand preference and loyalty — a 178-person study.
brand strategy
Radio Mirchi
Brand strategy for Radio Mirchi Kolkata — segmentation, positioning, and a CHR play.
consumer research
Circular Economy
Consumer-behaviour research on second-hand and circular-economy products.
No projects in that category yet.