Where I come from
I grew up in Patan, Gujarat, around a family business — the kind of place where you learn how markets actually behave long before any textbook tries to explain it. There was a quiet assumption that I'd join it one day. Instead, I went looking for what I could build myself.
Finding what I could build
That search took me into a B.Tech in IT. But the moment I felt most alive wasn't in a lab — it was running marketing for my college fest, Prakarsh. Pitching an idea, building a campaign, watching it actually land: that's when it clicked that I cared as much about why people choose things as about how to build them. A B2B internship — staring at a sales funnel from the inside — only sharpened it.
Giving it a vocabulary
So I switched tracks and did my MBA at LBSIM, which gave that instinct a vocabulary: segmentation, positioning, go-to-market, unit economics. Around the same time I became a Google Campus Ambassador for Gemini and started building automation and AI tools for real. The two halves stopped competing and started compounding.
What I'm doing now
Today I build AI-native products — a desktop AI assistant (BEBO), a multi-tenant CRM (NexCRM), and a live expense-tracking app (Dabba) — and I run retail marketing in the field as an intern at LG Electronics. I write on Medium and dev.to about AI, careers, and whatever breaks at 2 a.m. The B.Tech wasn't a detour from the MBA. Put together, they're the whole point.