Hi, I'm Bhavik Thakkar
Engineer by training.
Marketer by instinct.
AI-native builder by default. I turn markets into strategy —
and strategy into things people buy.
I grew up around a family business in Patan, trained as an engineer, and fell for marketing while running a college fest. Now I build AI-native products — and write about where AI is taking our careers.
An MBA gave my instincts a vocabulary. I work across go-to-market, consumer research, and on-the-ground field marketing — and I build the products to back the pitch.
Selected work
The throughline: I build the product — and the business case for it.
Live ai · flagship
BEBO the PET
A free AI desktop companion for Windows — Llama 3.3 70B via Groq.
saas · engineering
NexCRM
A multi-tenant CRM SaaS — “28 isolation checks, 28 green.”
product · go-to-market
Dabba
A live Splitwise-style tiffin expense tracker — shipped and marketed.
strategy · gtm
BIO-FIT
AI + DNA personalized probiotic — a full ₹16.7 Cr go-to-market plan.
strategy · gtm
BIO-FIT
AI + DNA personalized probiotic — a full ₹16.7 Cr go-to-market plan.
research · analytics
AI & Brand Loyalty
How AI personalization shapes brand preference and loyalty — a 178-person study.
saas · engineering
NexCRM
A multi-tenant CRM SaaS — “28 isolation checks, 28 green.”
brand strategy
Radio Mirchi
Brand strategy for Radio Mirchi Kolkata — segmentation, positioning, and a CHR play.
Writing
Read allLet's build something.
An engineer who found marketing in a college fest — and an MBA who never stopped shipping.